E-Commerce Payment trend in Malaysia
Malaysia’s e-commerce market is characterized by rapid growth and all the challenges that can represent.
As with other developing e-commerce markets, growth is outpacing established markets: the nation’s business-to-consumer e-commerce value increased 39 percent in 2019 alone.
Bank transfers dominate as the primary e-commerce payment method in Malaysia, accounting for 44 percent of all transactions.
Cards are the second-most used payment option online, taking 36 percent of the market.
Cash on delivery is the third-most popular option, taking an 11 percent share of the payments market.
Digital wallets take only 6 percent, with global brands PayPalTM, Visa® Checkout and Masterpass all recognized and used options. Other licensed international players include Alipay, WeChat and Google Pay.
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